I've been playing around looking and found this fun slide show about the "business" of women's fitness, that I wanted to share.
Why do I like this presentation?
First of all, I see my history in some of the trends the presentation discussed.
I am fascinated with its sociological perspective. The slides touch on the differences in what motivates a woman to exercise compared to a man. These are not surprising revelations. I hadn't really thought too much about that before.
When I think about it, it clarifies that women will want and benefit from a different approach to exercise. Years ago when I decided I needed a fitness center approach to fitness I joined a "Ladies Only" gym. It was the perfect way for me to acclimate myself to going to a gym. --I was not in shape, I was trying to lose post baby weight and I needed to improve my endurance. I was incredibly shy to put on my "gym" shorts and workout top to go out and sweat in public.